Guest post by Darla Mittler, CEO of Darla Mittler Document Magic.
Facebook is a busy place. Google+ is growing by leaps and bounds. Twitter can be even more hectic as you try to follow your tweet stream. Standing out in the realm of social media takes some doing. There are times when the old ways are still the best ways. Take advertising, for example. Your business is probably using social media as a form of advertising. Despite the various rules of social media etiquette, there are still some basic rules of advertising that still apply. There’s a handy little acronym that advertisers have been using for decades: AIDA.
Here’s what AIDA stands for and a bit about each term:
Attention! Grab your prospective customer’s attention. That’s why television commercials used (and in some cases still do) to blare from the television set at a much higher volume than the actual programs. Your ad has to catch their eye or ear. Pictures of pretty girls, handsome men, or cute animals are used to make eyes go wide and grab attention. They also help to add desire.
Interest! Once you’ve garnered your prospect’s attention you must pique their interest. Identify a problem. Show them what you know about their problem. Reveal how you can resolve that issue.
Desire! Build on your prospect’s interest by enticing them to truly want (nay indeed need) your product or service. Show them how much better their lives will be once they have what you are offering. This is where you build your ‘wow’ factor.
Action! Get your audience to contact you or order from you right now. Impress upon them that you won’t be around forever to solve their problems. You’ve heard ‘call now’ or “don’t delay, call today” about a thousand times. Drive them to immediate action.
A note about questions: Occasionally asking a question to create interest in what you have to say is okay. Under no circumstances should you ask a question that can be answered ‘yes’ or ‘no’. People can be quite flippant, so you shouldn’t expect them to answer a ‘yes’ or ‘no’ question and actually become engaged with what you are trying to say.
Now that you’re aware of AIDA your Google+ and Facebook posts, as well as your Twitter tweets, and LinkedIn messages will all be much more effective. They will now have the power to get you the interest you so desire.
Darla Mittler
President & CEO, Darla Mittler Document Magic
Darla Mittler Document Magic
Darla Mittler is President & CEO of Darla Mittler Document Magic. With a personal library of well over 1,000 physical books, over half a decade as a Mass Media Buyer for a major bookstore chain, and insights into e-publishing, Darla is ready to help authors bring their works to market.
