Your Target Market is the group of people who are most likely to use and benefit from your product or service. But before you can sell to your target market, you first need to know who they are and understand what they want.
Here are a few things to think about in deciding who your target market may be:

  • Gender – Will your target market be made up of mostly male? Mostly female? Or a relatively equal combination of both?
  • Age – Are you targeting a specific age group?
  • Location – Are you looking to offer your product or service in a particular geographical area?
  • Want or Need – Does your product or service fulfill a want or a need?

Other considerations may include level of education and occupation, as well as ethnic background and disabilities, depending on the product or service you have to offer.

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