Social Media vs Traditional Advertising

Guest post by Darla Mittler, CEO of Darla Mittler Document Magic.   There is a war being raged between traditional advertisers (print, radio, television) and advocates of social media platforms. Both camps make valid points in favour of their chosen methods of reaching new customers, yet both overlook the value of the other.   Traditional…

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Advertising Basics

Guest post by Darla Mittler, CEO of Darla Mittler Document Magic.   Facebook is a busy place. Google+ is growing by leaps and bounds. Twitter can be even more hectic as you try to follow your tweet stream. Standing out in the realm of social media takes some doing. There are times when the old…

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Getting Organized

Originally posted at: Getting Organized   All disorganization is caused by one simple phrase: “I’ll get to that later.” Items arrive such as papers etc. and are not dealt with immediately. You know the old saying “a place for everything and everything in its place.” This is the ultimate truth about being organized.   The…

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Business Telephone Tips

Originally posted at: Business Telephone Tips   The telephone is an integral tool for business. They are everywhere. Sadly, the proper use of this business instrument appears to be somewhat lacking. Adept use of the telephone can keep clients with your company and encourage new clients to use your services.   Here are some tips…

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Christmas with the Kranks = Business Lesson: Respond to Market Demands!

“Christmas With the Kranks” is a slapstick comedy based on a book called “Skipping Christmas” by John Grisham. The upshot is that the protagonists, Luther and Nora Krank (played by Tim Allen and Jamie Lee Curtis), want to “skip” Christmas because their daughter is spending Christmas overseas in the Peace Corps. They plan to take…

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Jingle all the Way = Business Lesson: Serendipity Happens!

Way back before Arnold was Governor of California, he starred in a Christmas caper called “Jingle All the Way.” As workaholic Howard Langston, Arnie races all over town on Christmas Eve, in search of the blockbuster toy “Turbo Man,” which he promised his wife he’d pick up months before. Since it’s the only present on…

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How the Grinch Stole Christmas = Business Lesson: There’s Someone for Everyone

If you haven’t seen the original animated Grinch movie from 1966, you’ve likely seen the Jim Carrey version from 2000. But if you missed that one, too, here’s the recap: Green Grinch hates Christmas and hates the Whos, the sweet and lovable inhabitants of Whoville, who adore the holiday – but who have lost sight…

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The Little Drummer Boy = Business Lesson: All gifts are to be honoured!

Even if you haven’t seen the animated special, you’ve probably heard the story or the song. But here’s a recap if you’re unaware: The three Wise Men and the shepherds are heading to see the Baby Jesus, and the little drummer boy comes along for the ride. He is embarrassed when he has no gift…

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Elf = Business Lesson: Enthusiasm is contagious!

Take a six-foot tall adopted elf named Buddy (played by Will Ferrell) who wants to find his birth father, make that father the prickly James Caan, and throw them together in the midst of New York City and see what happens. Buddy wants a warm and cuddly family reunion; his father Walter wants nothing more…

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