Social Media vs Traditional Advertising

Guest post by Darla Mittler, CEO of Darla Mittler Document Magic.   There is a war being raged between traditional advertisers (print, radio, television) and advocates of social media platforms. Both camps make valid points in favour of their chosen methods of reaching new customers, yet both overlook the value of the other.   Traditional…

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Advertising Basics

Guest post by Darla Mittler, CEO of Darla Mittler Document Magic.   Facebook is a busy place. Google+ is growing by leaps and bounds. Twitter can be even more hectic as you try to follow your tweet stream. Standing out in the realm of social media takes some doing. There are times when the old…

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Getting Organized

Originally posted at: Getting Organized   All disorganization is caused by one simple phrase: “I’ll get to that later.” Items arrive such as papers etc. and are not dealt with immediately. You know the old saying “a place for everything and everything in its place.” This is the ultimate truth about being organized.   The…

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Business Telephone Tips

Originally posted at: Business Telephone Tips   The telephone is an integral tool for business. They are everywhere. Sadly, the proper use of this business instrument appears to be somewhat lacking. Adept use of the telephone can keep clients with your company and encourage new clients to use your services.   Here are some tips…

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Christmas with the Kranks = Business Lesson: Respond to Market Demands!

“Christmas With the Kranks” is a slapstick comedy based on a book called “Skipping Christmas” by John Grisham. The upshot is that the protagonists, Luther and Nora Krank (played by Tim Allen and Jamie Lee Curtis), want to “skip” Christmas because their daughter is spending Christmas overseas in the Peace Corps. They plan to take…

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