Social Media vs Traditional Advertising

Guest post by Darla Mittler, CEO of Darla Mittler Document Magic.   There is a war being raged between traditional advertisers (print, radio, television) and advocates of social media platforms. Both camps make valid points in favour of their chosen methods of reaching new customers, yet both overlook the value of the other.   Traditional…

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Advertising Basics

Guest post by Darla Mittler, CEO of Darla Mittler Document Magic.   Facebook is a busy place. Google+ is growing by leaps and bounds. Twitter can be even more hectic as you try to follow your tweet stream. Standing out in the realm of social media takes some doing. There are times when the old…

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Build Market Awareness for Your Product or Service

You have finally done it. After all your hard work to set up your business, you are officially a business owner. Congratulations! And now you are ready to promote your product or service and achieve the success you have desired for so long. But you suddenly step back and ask yourself how? How does a…

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