Take out a clean piece of paper or open a new word processing document on your computer and list ALL the tasks you do in your business. This includes your daily tasks (like customer service) to the tasks you do regularly, but less often (like your quarterly taxes).
 
To help you get started, here’s a list of some of the more common tasks:
 

  • Copywriting – This includes sales letters, ads, brochures and other marketing collateral.
  • Content writing – This includes ebooks, reports, blog posts, articles, newsletter content, press releases, social media posts and more.
  • Graphics and design – This includes web design, ecover graphics, creating or tweaking blog themes and templates and more.
  • Programming – This includes everything from script installation to script customization to custom software creation to mobile apps.
  • Web technical – This includes things like managing your servers and databases.
  • Marketing – This is a big area, which includes activities like joint venture partner recruitment, affiliate recruitment, affiliate management, affiliate motivation, pay per click (PPC) management, search engine optimization (SEO), email marketing (newsletter management), publicity and press release distribution… and so on.

 
The above list is far from complete, as doesn’t include things like accounting, customer service, product creation and all the other things you need done on a daily, weekly or ongoing basis. So be sure to take your time to really figure out what tasks you do to keep your
business running.

 
Once you have your list, then you need to ask yourself WHAT to outsource.
 
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All posts in the “Grow Your Business with Freelancers” Series:
 
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