Social Media vs Traditional Advertising

Guest post by Darla Mittler, CEO of Darla Mittler Document Magic.   There is a war being raged between traditional advertisers (print, radio, television) and advocates of social media platforms. Both camps make valid points in favour of their chosen methods of reaching new customers, yet both overlook the value of the other.   Traditional…

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Advertising Basics

Guest post by Darla Mittler, CEO of Darla Mittler Document Magic.   Facebook is a busy place. Google+ is growing by leaps and bounds. Twitter can be even more hectic as you try to follow your tweet stream. Standing out in the realm of social media takes some doing. There are times when the old…

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Small Victories

We have been conditioned that the grand prize is the only acceptable outcome. The only thing worthy of our efforts and attention. But by keeping our eyes only on that grand prize we miss out on enjoying the small victories that come along. These are as equally important to our success. When we take a…

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