What at one time may have been considered as just slogans for ad campaigns, clichés and catch-phrases are popping up everywhere and it seems every day we come across a new one. I am sure just about everyone has used one or two clichés or catch-phrases at some point, and many are quickly melding...Continue reading
Author: Deborah Taylor
Go That Extra Mile!
Strive to be more than just the person who takes care of the day to day administrative needs of your client’s business. Show your clients that you are truly invested in their business. Become an integral member of their team. Let them know that you want to build a long term relationship. Offer sound advice...Continue reading
Welcome Package
A Welcome Package can be used to introduce your company, your services, and outline your policies and procedures to your new clients. It is something that is completely optional, but is a great way to “get your foot in the door’ and expand on that great first impression you already made. Some of the items that could be...Continue reading
Welcoming New Clients
An introductory telephone call to your new client is very important. It not only allows the sharing of some vital information, but also sets the stage for your future business relationship. Before making that first call take some time to build a checklist of key points that you would like to discuss with your client,...Continue reading
Project Management System
Either at start-up or as your business grows you may want to consider using project management software such as Sharepoint or Basecamp to help manage your client base and workload. These systems generally provide ways to electronically accept incoming projects, delegate tasks, document details, track progress, and keep a permanent record of completed jobs. ...Continue reading
Other Technologies
There are other programs and technologies that you may want to learn to allow you to enhance your services or offer some unique ones: Adobe Acrobat/PDF Creators – convert various document types to PDF. Adobe PhotoShop – used to create website headers, banners, E-Book covers, postcards, etc., as well as edit photos and graphics. PowerPoint...Continue reading
Internet Skills
Specialized internet skills are specific to the internet and help a business run or perform a function online. These would include such things as email management systems, shopping carts, and web design as examples. The following is a list of some of these skills. ConstantContact – web-based email marketing system for setting up and distributing...Continue reading
Finding your Clients
How and where you find your clients should go hand in hand with your marketing strategies and efforts. Keep in mind though that what works for one business, or even product or service, may not work for another. Don’t lock yourself in to just one method. Explore all the options available to you. Professional profile...Continue reading
Marketing your Business
Marketing your business is a must, as it’s the only way you are going to gain exposure and ensure you have new clients coming in. Although internet or online marketing will most likely be your primary marketing method, it is important to have a good understanding of all methods. Networking Join a social network such...Continue reading
The Framework of your Business
The framework of your business basically defines the overall operation of your business. Decisions you make here can be translated in to your policies and procedures. Your framework may include information on: Packaging Your Products/Services How are you going to package your services? Will you charge an hourly rate (hours are billed at a standard hourly...Continue reading