The 2012 Tax Season is here. Are you ready? We are!!
AVA Business Services has personnel trained in the preparation of Canadian Personal Income Tax returns and is a CRA certified e-filer. E-filing gets your return submitted within minutes and lets you receive your refund much faster than mailing, usually within a couple of weeks.
In some cases you may be able to file from the comfort of your own home. Pick up and delivery may also be available. Now how easy is that?
Our rates are so much lower than the big guys too.
And you can be assured of accuracy and confidentiality.
So lets get started. Drop us a line today to arrange a consultation.
Struggling in today’s employment marketplace? Rather work for yourself?
Discover how to get off that corporate ladder and be the President & CEO of your own company! with this comprehensive guide to starting and building your own virtual assistance/administrative freelance business.
Struggling in today's employment marketplace? Looking for a better way to make a living? Rather work for yourself? What are you waiting for?
Get Off That Corporate Ladder
be the President & CEO of Your Own Company!
This comprehensive guide to starting and building a virtual assistance/administrative freelance business is packed full of valuable information.
- Learn how to write a simple business plan, assess your competition, and take stock of your skills and talents.
- Move on to building your services list and setting your rates, then deciding on how and when you will get paid.
- Create your online presence with your website, write it's content, and start a blog.
- Start your marketing efforts and client search.
- Build client relationships.
- Manage your business.
- Discover technologies and software used by virtual assistants/administrative freelancers.
- And a whole lot more!!
Half price for a limited time only.
Everything that you do in your business is going to take up some of your time. It’s the plain and simple truth. No getting around it. It’s so easy to get bogged down with the insignificant things that pop up, leaving little time for the significant, like actually doing business.
The key to all of it is to use your time wisely. Set a timeline and stick to it. In other words PLAN YOUR TIME!
Some of the best ways to Plan Your Time:
Make a list
Itemize all the things you can think of that need to get done.
Rearrange/rewrite the list in priority sequence.
Set a timeline
Add a date (and perhaps time) beside each item on the list that you will begin working on it. Adding a completion date and time may be helpful too.
Commit yourself and your time to each item on the list as you have set out in the timeline.
It’s important to be realistic about the length of time it will take to do each task on your list, and that interruptions are bound to happen. Allow ample time to complete the work without overextending yourself. Remember to take a break here and there to clear your mind and refresh yourself. The list needs to be completed of course, but you also want to stay on track and turn out quality work.
Your Target Market is the group of people who are most likely going to use and benefit from your product or service. But before you can sell to your target market, you first need to know who they are and understand what they want.
Here are a few things to think about in deciding who your target market may be:
- Gender – Will your target market be made up of mostly male? Mostly female? Or a relatively equal combination of both?
- Age – Are you targeting a specific age group?
- Location – Are you looking to offer your product or service in a particular geographical area?
- Want or Need – Does your product or service fulfill a want or a need?
Other considerations may include level of education and occupation, as well as ethnic background and disabilities, depending on the product or service you have to offer.
You have finally done it. After all your hard work to set up your business, you are officially a business owner. Congratulations! And now you are ready to promote your product or service and achieve the success you have desired for so long.
But you suddenly step back and ask yourself how? How does a new business owner get the word out that their business is there and they have this product or that service to offer? By a critical and effective marketing technique called “Build Market Awareness”.
In essence to build market awareness you are simply getting the word out. Letting the world know that you are there and ready to take on their business.
You don’t have to spend money that you haven’t earned yet either. There are so many ways to create and build market awareness that are completely free. Yes, FREE!! The internet provides almost limitless potential for any new business to promote its product and service. It is up to the individual business owner to use this potential to their full advantage, and choose which method(s) would work best. Usually a combination of two or more will yield the best results.
What are some of these methods you ask? Well read on.
Blogging offers a forum for you to tell the world about your product or service. It is also a valuable tool to improve your ranking with the search engines.
Set up a blog on your website and share interesting information and useful tips. Talk about your product or service and their benefits. Blog about promotions or specials you may have coming up.
Provide a comments section for your readers to comment on and discuss your posts. Encourage them to share with others by providing sharing links to social media sites such as Facebook and LinkedIn as examples. Engage in the conversation as well.
Include case stories and/or customer feedback here too, even if you have a testimonials section. Don’t be afraid to share the not so good stuff either. Demonstrating how you overcame a problem and ultimately made your customer happy will speak volumes on your professionalism, customer service, and your confidence in your product or service.
Do you have some great information to share with the world that would show the benefits of your product or service? Or are you very knowledgeable and experienced in a certain area that is related to your business? Then why not write about it and share it with the world.
Article marketing is another great way to build market awareness. When done well and published to well-respected and well-read sites, you are bound to receive a lot more traffic to your own site, and thereby building market awareness. What you have to say may just be the answer to a problem someone has been having. And then you have the solution in your product or service.
Make sure your article reads well and is free of mistakes. Have a friend or family member that may not be familiar with the subject matter read it. Did they understand what you were trying to say? Did they perhaps learn something new? That should be the goal of this exercise.
Next, research article publishing sites (the free ones only please) that are either directly related to your business, product or service, or have a section that is. Choose only those sites that have fresh and up to date content to post your article to. Don’t forget to include a short blurb about yourself and a link back to your website.
Keep a record of where and when you posted your article, so when a potential customer mentions how they heard about you, you will know what is working.
Write a newsworthy story about your business and its product or service. Submit it to various media such as local radio and television stations, newspapers, magazines etc. Explain how your product or service is of benefit to the user. If your story is important or interesting enough, it may just 2be published.
Social Media & Networking
Social media such as Facebook and Twitter, as well as professional networks like LinkedIn, are growing in popularity for business people as a phenomenal tool to publish and exchange information and build market awareness. Just think, each time you post something on your page/wall, you are not only putting it out there for your own personal network to see, but your network’s network too.
If you already have a Facebook account, it is best to set up a separate business page in and invite your existing network to join it. A separate Twitter account for your business is recommended as well. It is fine to share the information between your personal and business accounts, but what pertains to your business should start at your business account and be shared over to your personal account and not the other way around.
Include your business information in your profile on networking sites like LinkedIn, and of course a link to your website. Look for other business owners in similar or complimentary businesses to network with. You just never know when someone is going to need something you have.
Podcasts, Audios, Videos
Have something to share? Why not create a podcast, an audio recording, or a video. Similar to writing an article, these mediums offer a great way to express yourself and talk about your product or service and its benefits. Get the word out. Build market awareness!
Rehearse your podcast/audio/video several times before you start to record. A dry run recording is probably a good idea too so you can test all your equipment before moving on to the final product.
Record everything in a quiet environment. Talk slow enough to be understood, but not too slow to bore your viewers/listeners. Avoid a lot of webcam movement. You certainly don’t want anyone getting dizzy. Be concise, factual, and straight forward.
Post your finished record to YouTube or whatever similar media may be available to you. Include a reference to your business and its website.
Include your articles, press releases, and podcasts/audios/videos on your website too!
The following blog posts outline various Advertising Tips that include and expand on the ones discussed here. All are designed to build market awareness.
About the Author:
Deborah Taylor is a diversified administrative professional with more than 25 years of varied and progressive experience in all areas of office management and administration. President of AVA Business Services, Deborah and her team provide Virtual Assistance and local Freelance support for today’s global marketplace.